Our Story

Sconnie Nation is dedicated to celebrating the Wisconsin lifestyle!

Sconnie Nation prides itself on in-house, unique, masterpieces that cannot be found anywhere else. The Sconnie tradition began way back in 1848 when Wisconsin became the 30th state in the Union and continues today. We started the company during the spring of 2004 in our freshmen dorm room out in Turner Kronshage with the goal of spreading Sconnie pride across the country. Today, Sconnie Nation is still based in Madison, Wisconsin. 

The idea behind Sconnie Nation is simple. Anyone from Wisconsin, who attends school in Wisconsin, or just loves the dairy state in general can identify with Sconnie. Sconnie is anything of or relating to Wisconsin. Sconnie is an identity. It can be used as a noun ("I am a Sconnie") or an adjective ("Look at that Sconnie truck"). You don't have to be from Wisconsin to appreciate the Sconnie movement. It's all about embracing and celebrating this genuinely Wisconsinesque environment we call home. Sconnie is tailgating, bowling, bubblers, washing cheese curds down with a beer, having a tractor-shaped mailbox, or eating a cream puff. If you like eating a brat and cheering for the Pack, you know what we're talking about.

Check us out online or at 409 Lake Street!

Sconnie Nation is dedicated to celebrating the Wisconsin lifestyle!

Sconnie Nation prides itself on in-house, unique, masterpieces that cannot be found anywhere else. The Sconnie tradition began way back in 1848 when Wisconsin became the 30th state in the Union and continues today. We started the company during the spring of 2004 in our freshmen dorm room out in Turner Kronshage with the goal of spreading Sconnie pride across the country. Today, Sconnie Nation is still based in Madison, Wisconsin. 

The idea behind Sconnie Nation is simple. Anyone from Wisconsin, who attends school in Wisconsin, or just loves the dairy state in general can identify with Sconnie. Sconnie is anything of or relating to Wisconsin. Sconnie is an identity. It can be used as a noun ("I am a Sconnie") or an adjective ("Look at that Sconnie truck"). You don't have to be from Wisconsin to appreciate the Sconnie movement. It's all about embracing and celebrating this genuinely Wisconsinesque environment we call home. Sconnie is tailgating, bowling, bubblers, washing cheese curds down with a beer, having a tractor-shaped mailbox, or eating a cream puff. If you like eating a brat and cheering for the Pack, you know what we're talking about.

Check us out online or at 409 Lake Street!